Jeff Williams

Senior Vice President, Retail and US Industry Relations Nielsen

Jeff Williams is SVP Retail Business Development and US Industry Relations at Nielsen. In his current role, Jeff is responsible for strategic growth and expansion with new US Retail Clients, US Specialty Retail and Restaurant, and US Retail Retention. He is also responsible for Industry Relations by developing and growing relationships and strategic alliances within the Industry trade associations vertical. In previous roles, Jeff has held key positions within the CPG industry and Nielsen managing significant regions of responsibility and the go-to-market strategy covering Food,
Drug, Mass, Dollar, Club, Convenience, Military, Pet, Office, DIV, and other channels of trade.


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