Special Session Front End

Making the List: How to Reach the Mobile-First Shopper With a Zero Friction Strategy

August 24, 2019

2:30PM - 4:00PM

Boston Convention and Exhibition Center, Room 157

All Attendees

Friction is one of the biggest threats to your business – and today’s increasingly complex purchase journey hasn’t made things easier. Alongside rising consumer expectations, more touch points have brought with them more opportunity for brands to break on their promises of convenience.

At the same time, however, the progressively digital shopper experience has welcomed another, greater opportunity for retailers: better means than ever before to reach, build and connect with their audiences.

  • Join Facebook in this extended three-part session where you’ll learn:
  • What a successful digitized shopper marketing experience looks like for mobile-first consumers
  • How to leverage technology to help alleviate problems like reducing shrink and breaking shoppers’ traditional ‘footpaths’ to purchase down the aisles
  • Common challenges of building a CPG brand and where a strategic shopper marketing approach can help

Aaron Calloway

Client Partner, Facebook

Aaron has been in the internet and brand marketing space for over 20 years. He has been a Client Partner at Facebook the last 7 years working with Retail, CPG and Apparel accounts, as well as Telecom and Technology.

Carlos Garcia

Industry Manager, US CPG-Retail, Facebook

Carlos joined Facebook on May 14, 2012, which was coincidentally Mark Zuckerberg’s birthday. For the past 6 years, he has been part of the Global Marketing Solutions group, managing various team's that are responsible for partnerships with key advertisers. He currently leads the CPG-Retail vertical and is still eating way too much free food in the company cafeteria!

Anu Penmetcha

Global Product Marketing Lead for Retail, Facebook

Anu Penmetcha has 15+ years of experience working with retail companies in the US, Canada, and UK. Anu has worked with numerous Fortune 100 retailers helping them grow their digital business and implement omnichannel strategies. Anu is the Global Product Marketing lead for Retail at Facebook working across sales and product teams to drive a customer-focused vision for Retail.

Emma Zaretsky

Client Solutions Manager, CPG-Retail, Facebook

Emma Zaretsky has been at Facebook for 8 years, partnering with some of the world’s largest Retail and CPG companies. During her tenure at Facebook she has also worked with emerging Ecommerce brands, helping them to create and grow their unique digital strategies. Additionally, Emma has spent time at Pinterest and Warner Music Group. She is currently a Client Solutions Manager on Facebook’s CPG-Retail vertical.