Our consulting and research show that Purpose Driven Revolutionary Brands are emerging, dynamic, purposeful and highly profitable – while connecting heart and soul with everyone and especially today’s millennial consumers.
These brands often control less than 10 percent of the category yet deliver 2-3 times the category average growth according to numerous studies by IRI and Bain. We have both been working with and studying many of these organizations for years.
These fast-growing, revolutionary brands operate under a different entrepreneurial mindset and business model. They do 7 things differently. Attendees at this session will learn what these 7 things are and how to build them into your own brands and businesses.
Presented by Shannon Curtin, Founder, Beauty Boutique Group, LLC. and Dan Mack, Managing Director, Mack Elevation