Exhibitor Toolkit 2023

At least two months before, create a unique Market Exchange Company Profile about your participation. Use your landing page to:

• Share your booth location.
• Promote product launches and your participation in the virtual product showcase and Meet the Market
• Highlight in-booth activities
• Share the events or items you’re sponsoring
• Introduce staff for meetings
• Link to your online appointment planner in your dashboard.

Promote your Market Exchange Company Profile and participation at TSE to retailers with email and social campaigns.

While you may be excited to talk about all the innovative new products and services you’ll unveil at TSE, think about what information is most meaningful to retailers. Spread out your communications so you always have something valuable to share and don’t overwhelm retailers with too much contact.

We’ve created a set of email signatures and graphics you can use on your website, emails, and social posts to help you promote your presence at TSE.

Need help with messaging? Here is sample copy to get you started:

Social Copy:

• Just confirmed our booth XXXXX at #NACDSTSE. See you in San Diego, August 12-14.
• Who’s going to #NACDSTSE? We’re exhibiting, let’s meet up! Booth XXXXX.
• Come see our new [PRODUCT LAUNCH INFO], booth XXXXX, at #NACDSTSE.

Email Template:

Hi <first name>,

We’re excited to announce that <your company name> will be attending the NACDS Total Store Expo in San Diego, August 12-14.  We can’t wait to share our exciting new products and network with others in the industry. If you’ll also be there, we’d love to share our exciting new products, technology, and/or services.  Stop by <booth number> and say hi.

Interested in registering? Here is a link that you can use! https://tse.nacds.org/register/ Talk soon,

<your name>

<Attach or include any marketing collateral>

Plan fun in-booth activities and swag

Put yourself in retailers’ shoes, and brainstorm booth activities and swag that will resonate with them and their TSE experience. What could you do or give out that would make them smile, energize them for a busy day or revive them after a late night? Consider special giveaways for customers.

Review what to expect at TSE

Are you a first-time exhibitor or a seasoned attendee looking for a refresher? Check out our Guide to Success developed by members of the NACDS Retail Advisory Board.

Discover the retailers you should meet with

• Search retailers attending in 2023 on the Participants page. 
• Invite those retailers that you want to meet with to schedule an appointment during the conference. Explain why and how meeting with your company will benefit the retailer in the invitation. We provide email and phone numbers for all attendees on the Participants page to make it easy for you to connect with them.
• Don’t forget to set up your Market Exchange Appointment Planner in your Exhibitor Dashboard. An open calendar lets retailers interested in visiting your booth book time directly from your Market Exchange company profile. Send custom invitations to your targeted retail attendees direct from your Appointment Planner as well! For assistance setting your Appointment Planner up or sending invitations to retailers, join us during our webinars for Exhibitor Tools, Tips, & Tricks!

Send a “Reminder” to the retailers that you have appointments with that confirms the time and location of your appointment the night before your meetings.

Use your social media channels to drive traffic to your booth by:

• Sharing photos of your activities
• Introducing staff and share photos with you and your partners
• Promoting onsite demos
• Answering questions from attendees and being a source of insight and key takeaways.

Don’t forget to use the hashtag #NACDSTSE

• After each conversation, rank the lead according to fit and level of interest. Was it small talk? Did you talk about their business needs. Did you discuss pricing?
• Send personal emails to priority leads. Create a lead nurturing campaign to other leads to educate them on your product or service, stay top of mind and build a relationship.
• In both cases, remind them you met at Total Store Expo and what you discussed.