Boston, MA August 27-29, 2022
Stand out to decision makers at the largest gathering of chains and suppliers in the drugstore industry by starting your marketing campaign now.
Here are ideas and assets you can use to help you build brand awareness, accelerate sales and develop customer relationships before, during and after TSE. Make sure customers and prospects know you’ll be at TSE.
While you may be excited to talk about all the innovative new products and services you’ll unveil at TSE, think about what information is most meaningful to retailers. Spread out your communications so you always have something valuable to share and don’t overwhelm retailers with too much contact.
We’ve created a set of email signatures and graphics you can use on your website, emails and social posts to help you promote your presence at TSE.
Need help with messaging? Here are some sample social posts and an email template to get you started:
Put yourself in retailers’ shoes, and brainstorm booth activities and swag that will resonate with them and their TSE experience. What could you do or give out that would make them smile, energize them for a busy day or revive them after a late night? Consider special giveaways for customers.
Are you a first-time exhibitor or a seasoned attendee looking for a refresher? Check out our Guide to Success developed by members of the NACDS Retail Advisory Board. https://tse.nacds.org/guide-to-success/
The Exhibit Hall is massive so you need to make sure you are top of mind for retailers.
Send a “Reminder” to the retailers that you have appointments with that confirms the time and location of your appointment the night before your meetings.
Use your social media channels to drive traffic to your booth by:
Don’t forget to use the hashtag #NACDSTSE
Download the right format for you, and include the graphic in your email signature!
Exhibitor graphic- Download PNG
Sponsor graphic – Download PNG
Product showcase graphic – Download PNG
Made in the USA – Download PNG
General – Download PNG
Meet The Market – Download PNG
Download the right format for you, and spread the word! Share with the above guidance!
Exhibit Hall – Download PNG
Meet the Market – Download PNG
Event graphic – Download PNG *customize with speaker photos in the white space, see example
Sample social media posts
Sample emails to customers & prospects
For further details, please contact Stephanie Salguero at firstname.lastname@example.org or (703) 837-4279.