Speaker

Aaron Calloway

Client Partner

Facebook

Aaron has been in the internet and brand marketing space for over 20 years. He has been a Client Partner at Facebook the last 7 years working with Retail, CPG and Apparel accounts, as well as Telecom and Technology.

Prior to Facebook, Aaron spent 10 years at Unilever where he was the Sr. Brand Manager of Marketing on the brands Degree, Dove Men + Care, Axe, Q-tips and Vaseline. While at Unilever he produced Cannes Gold Lion and Effie award-winning work for Axe Personal Wash. Aaron has an MBA from Emory University, where he was President of the Business School.

Special Session Front End

Making the List: How to Reach the Mobile-First Shopper With a Zero Friction Strategy

Friction is one of the biggest threats to your business – and today’s increasingly complex purchase journey hasn’t made things easier. Alongside rising consumer expectations, more touch points have brought with them more opportunity for brands to break on their promises of convenience.

Saturday, August 24, 2019

2:30PM - 4:00PM

Boston Convention and Exhibition Center, Room 157