Anu Penmetcha

Global Product Marketing Lead for Retail


Anu Penmetcha has 15+ years of experience working with retail companies in the US, Canada, and UK. Anu has worked with numerous Fortune 100 retailers helping them grow their digital business and implement omnichannel strategies. Anu is the Global Product Marketing lead for Retail at Facebook working across sales and product teams to drive a customer-focused vision for Retail.

Prior to her current role, she was at Hudson Bay Company where she was responsible for digital merchandising, dropship, strategic planning, and driving innovation & omnichannel efforts across four banners – saks.com, saksoff5th.com, lordandtaylor.com and thebay.com. She was also a management consultant with Monitor Deloitte where she led digital transformations for retail clients. Anu holds an MBA from the Kellogg School of Management and an MS in Computer Engineering from the University of Maryland, College Park.

Special Session Front End

Making the List: How to Reach the Mobile-First Shopper With a Zero Friction Strategy

Friction is one of the biggest threats to your business – and today’s increasingly complex purchase journey hasn’t made things easier. Alongside rising consumer expectations, more touch points have brought with them more opportunity for brands to break on their promises of convenience.

Saturday, August 24, 2019

2:30PM - 4:00PM

Boston Convention and Exhibition Center, Room 157