Speaker

Mariko Carpenter

Vice President, Strategic Community Alliance

Nielsen

Mariko S. Carpenter is the Vice President of Strategic Community Alliance at Nielsen, the world’s largest consumer research company with more than 40,000 associates across 106 countries. Mariko serves as a thought leader on U.S. multicultural consumer insights with focus on Asian Americans – the fastest-growing consumer segment in the U.S. With Multicultural Americans representing 92% of the projected population growth in the next 5 years, how to successfully service the American public will dramatically change. Mariko delivers the narrative behind multicultural consumer data and trends to help brands, marketers and community leaders build strategies to win in our ever-changing, digitally connected world.

Mariko was most recently a recipient of the 2018 Outstanding 50 Asian Americans in Business Awards by Asian American Business Development Center and serves on the Board of the National Asian American Chamber of Commerce and Entrepreneurship. Prior to joining Nielsen, Mariko was the Consumer Marketing lead at Condé Nast, responsible for driving consumer revenue across all channels of business for three iconic brands: GQ, Bon Appétit and Golf Digest. She holds a MS in Marketing from New York University and a BA in French and Asian Studies from Vassar College. She lives in Manhattan with her husband, two daughters, a mini labradoodle and a 5-year old goldfish.

Insight Session Front End

Capturing the Multicultural Consumer Market Drives Growth

Today, multicultural consumers account for 43% of the buying power in top 10 markets and they are expected to drive 92% of the total U.S. population growth in the next 5 years. What does this mean for consumer brands?

Monday, August 26, 2019

8:00AM - 9:00AM

Boston Convention and Exhibition Center, Room 151