Shannon Curtin

Shannon’s passion for beauty began over 25 years ago as a high school student selling fragrances in her hometown department store. Upon graduation from college, she made her way to Walmart Stores Inc. in Bentonville, AR., serving in various beauty merchandising positions of increasing responsibility throughout her tenure. Following Walmart, Shannon moved to Chicago, IL., as the GVP/GMM of Beauty and Personal Care for Walgreens where she led the strategic vision for the division and the multi-billion-dollar P&L during her six years with the chain drug retailer, before accepting a New York City-based position at Coty Consumer Beauty.

As the SVP/GM of North America for Coty’s consumer division, Shannon’s billion-dollar financial responsibility included the mass fragrance portfolio as well as integrating and relaunching the iconic beauty brands of COVERGIRL, Sally Hansen, Rimmel and Clairol across 60,000 retail doors throughout the U.S., Canada and Puerto Rico. Shannon most recently launched her own consulting and creative practice in Hoboken, NJ., The Beauty Boutique Group, that specializes in the strategic development of independent beauty and personal care brands.

Shannon is now the Chief Executive Officer of New World Natural Brands, a holding company of natural beauty and personal care brands.