Special Session
Harnessing the Economic Power of Family Caregivers and Older Adults – Opportunities for Retailers and CPGs
San Diego Convention Center, Room 5
Special Session
In June of 2025, AARP published the results of its quinquennial study of American Caregivers. This session, based on those findings, will highlight the growing economic influence of family caregivers and older adults is reshaping the retail, consumer packaged goods (CPG) and pharmaceutical landscape. This session will explore how retailers and brands can tap into the evolving needs, preferences, and spending power of these critical consumer segments.
Industry experts will share insights on purchasing behaviors, category growth opportunities, and innovative solutions that enhance convenience, accessibility, and loyalty. Attendees will gain actionable strategies to better serve aging consumers and their caregivers—whether through product innovation, service enhancements, or retail experiences that foster engagement and trust.
Join us to uncover how your business can align with this expanding market, drive growth, and build lasting consumer relationships in an aging economy.
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