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Speaker

Kristine Urea

General Manager, Strategic Growth and Partnerships

Market Performance Group LLC

Kristine has over 25 years of experience in the CPG industry spanning the Food, Beverage, and Supplemental Nutrition categories – with primary focus in Natural Health and Wellness. She currently works in a hybrid capacity at Market Performance Group as both the Head of Enterprise Consumer Analytics as well Consulting Client Lead supporting Commercial/Go to Market Strategy development, M&A advisement and Customer Trade/Terms optimization. Through her focus in well-forward brands, she finds inspiration in finding new ways to elevate consumer awareness and adoption of healthier habits and improved overall wellbeing – across multiple facets within their everyday lives – vitamins, fitness, healthy eating, natural beauty and sustainably-sourced products.

As a passionate advocate for Women’s Wellness – both in work and at home, Kristine is a founding and active Board member of WE, a CPG Health and Wellness Women’s Leadership Group and currently serves as Vice Chair of the organization.