Insight Session
Putting the AI in RetAIl
San Diego Convention Center, Room 4
Harnessing the Power of Generative AI to transform CPG Brand & Sales Management in Retail
This panel discussion and live demonstration will explore how Generative AI platform multi-modal capabilities are reshaping the way Consumer Packaged Goods (CPG) brands operate in today’s retail environment—far beyond traditional analytics. Industry experts will dive into practical, forward-thinking use cases for Sales and Brand management where AI is driving measurable impact across the full spectrum of business operations.
Topics will include AI-powered advancements in selling, research, dynamic marketing strategies, negotiation, P&L management, personalized e-commerce content creation, and more. Attendees will gain insights into how leading CPG brands are adopting emerging technologies to improve speed, innovation, efficiency, agility, and profitability in an increasingly competitive market, as well as leave with access to a Generative AI Prompt Library to start or continue your Generative AI journey.
Moderator: Kristine Urea, GM, Strategic Growth and Partnerships, Market Performance Group
Panelist/Presenters:
Mark Wieczorek, Vice President, Strategy & Business Consulting, Market Performance Group
Matt Lucas, Professor, Harder Chair of Business, Skidmore College – AI Think Tank Fellow. Former SVP, Sales at Coty USA, Global VP of Sales Bose
Matt Lucas
Professor, Harder Chair of Business
Skidmore College - AI Think Tank Fellow
Matthew Lucas is a global executive and AI pioneer who transforms consumer insight into brand growth for the world’s leading CPG and Retailers. As an MPG Subject Expert, and Professor of Business and the Vice Chair of AI Strategy at Skidmore College, he is at the forefront of applying artificial intelligence to the retail and consumer landscape. He is a Keynote Speaker on AI and teaches courses including "AI Powered Selling and Sales" and "Foundations of Business with Generative AI," bridging academic innovation with real-world commercial application.
Mark Wieczorek
Vice President, Strategy and Business Consulting
Market Performance Group LLC
For 20+ years, Mark has enabled fortune 500 companies to create stronger leaders and teams through transformational programs centered around commercial upskilling to drive growth. His experience supporting organizations like Nestlé, General Mills, Bayer, and Bausch & Lomb, to rapidly adapt to change, is now being focused on leading MPG’s AI center of excellence.
Kristine Urea
General Manager, Strategic Growth and Partnerships
Market Performance Group LLC
Kristine is a highly accomplished commercial executive with nearly 30 years of success guiding some of the world’s most recognizable Food, Beverage, and Supplemental Nutrition brands and companies—including Kellogg Company, Nature’s Bounty Co., Nestlé USA, and Miller Brewing Company. A passionate change driver with deep category and cross-functional institutional expertise, she has long been recognized for data-driven strategies that unlock sustainable, profitable growth for manufacturers and their retail partners.