Special Session
Harnessing the Economic Power of Family Caregivers and Older Adults – Opportunities for Retailers and CPGs
San Diego Convention Center, Room 5
Special Session
In June of 2025, AARP published the results of its quinquennial study of American Caregivers. This session, based on those findings, will highlight how the growing economic influence of family caregivers and older adults is reshaping the retail, consumer packaged goods (CPG), and pharmaceutical landscape. This session will explore how retailers and brands can tap into the evolving needs, preferences, and spending power of these critical consumer segments.
Industry experts will share insights on purchasing behaviors, category growth opportunities, and innovative solutions that enhance convenience, accessibility, and loyalty. Attendees will gain actionable strategies to better serve aging consumers and their caregivers—whether through product innovation, service enhancements, or retail experiences that foster engagement and trust.
Join us to uncover how your business can align with this expanding market, drive growth, and build lasting consumer relationships in an aging economy.
Rita Choula, MA
Senior Director of Caregiving
AARP Public Policy Institute
Rita B. Choula, MA is Senior Director of Caregiving at the AARP Public Policy Institute. In her role, she drives the strategic direction and development of family caregiving initiatives both within AARP and in partnership with a range of external stakeholders. Her work bridges policy and research to practice, centered on identifying and supporting needs of family caregivers.
Reema Jweied-Guegel
Senior Director, Enterprise Strategic Relationships
AARP
Reema Jweied-Guegel is a Senior Director on AARP's Enterprise Strategy Group. With a diverse background in strategy, partnerships, and social impact, she's dedicated to creating positive change for communities and individuals. Reema's journey has taken her through influential organizations like FSG's Shared Value Initiative, URC-CHS, and the US Pharmacopeia.
Greg Klem
Vice President, Enterprise Strategic Relationships
AARP
Greg Klem is a strategic partnerships and marketing executive with deep experience driving growth across industries, including hospitality, real estate, and financial services. At AARP, Greg leverages this expertise to build impactful collaborations that enhance member value—particularly in sectors like retail pharmacy, where access, affordability, and trust are critical.
Kim Stokell
Marketing Director
Cardinal Health
Kim Stokell leads marketing strategy for Cardinal Health’s Consumer Health division, where she helps grow OTC sales through targeted, data-driven programs for manufacturers and pharmacies. With over 20 years of experience across different industries, Kim has a track record of building marketing strategies that connect with consumers, strengthen brand relevance, and deliver measurable growth. Her work is grounded in understanding the needs of both patients and pharmacy owners—translating insights into programs that drive loyalty, profitability, and long-term value.
Michael Wysong
CEO
CARE Pharmacies Cooperative, Inc.
Michael R Wysong currently serves as the Chief Executive Officer of CARE Pharmacies. During his tenure, CARE has experienced record growth and has been named a “Hot 100” retailer multiple times by the National Retail Federation. Mike’s career spans three decades in healthcare, having held leadership positions with Baxter Healthcare, Allegiance Healthcare, Cardinal Health, and AmerisourceBergen.
Presented by
