Speaker

Emma Zaretsky

Client Solutions Manager, CPG-Retail

Facebook

Emma Zaretsky has been at Facebook for 8 years, partnering with some of the world’s largest Retail and CPG companies. During her tenure at Facebook she has also worked with emerging Ecommerce brands, helping them to create and grow their unique digital strategies. Additionally, Emma has spent time at Pinterest and Warner Music Group. She is currently a Client Solutions Manager on Facebook’s CPG-Retail vertical.

Special Session Front End

Making the List: How to Reach the Mobile-First Shopper With a Zero Friction Strategy

Friction is one of the biggest threats to your business – and today’s increasingly complex purchase journey hasn’t made things easier. Alongside rising consumer expectations, more touch points have brought with them more opportunity for brands to break on their promises of convenience.

Saturday, August 24, 2019

2:30PM - 4:00PM

Boston Convention and Exhibition Center, Room 157