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Greg Hunter is Vice President, U.S. Retail – Digital Shelf Content at NielsenIQ, where he helps brands and retailers improve product visibility, content quality, and performance across the digital shelf. With expertise in eCommerce, retail media, product content, and emerging AI-driven commerce, Greg works with clients to navigate how trusted data, retailer product detail pages, and evolving shopper behavior are reshaping the path to purchase. He is focused on helping organizations turn product data into a strategic advantage in an increasingly connected and agentic commerce environment.