Skip to content

Kristine Urea

GM of SmartSights & Retail Insights Market Performance Group LLC

Kristine has over 25 years of experience in the CPG industry spanning the Food, Beverage, and Supplemental Nutrition categories – with primary focus in Natural Health and Wellness. She currently works in a hybrid capacity at Market Performance Group as both the Head of Enterprise Consumer Analytics as well Consulting Client Lead supporting Commercial/Go to Market Strategy development, M&A advisement and Customer Trade/Terms optimization. Through her focus in well-forward brands, she finds inspiration in finding new ways to elevate consumer awareness and adoption of healthier habits and improved overall wellbeing – across multiple facets within their everyday lives – vitamins, fitness, healthy eating, natural beauty and sustainably-sourced products.

As a passionate advocate for Women’s Wellness – both in work and at home, Kristine is a founding and active Board member of WE, a CPG Health and Wellness Women’s Leadership Group and currently serves as Vice Chair of the organization.