Insight Session
AI and the Path to Purchase
This session explores how AI agents, trusted data, and the digital shelf are reshaping the path to purchase. Attendees will learn how shopper discovery is shifting from traditional search to AI-driven recommendations, why structured product data and retailer PDP quality are becoming critical to visibility, and how brands can prepare for the next evolution of commerce.
Thomas M. Menino Convention & Exhibition Center, Room 258
Greg Hunter
Vice President, US Retail
NielsenIQ
Greg Hunter is Vice President, U.S. Retail – Digital Shelf Content at NielsenIQ, where he helps brands and retailers improve product visibility, content quality, and performance across the digital shelf. With expertise in eCommerce, retail media, product content, and emerging AI-driven commerce, Greg works with clients to navigate how trusted data, retailer product detail pages, and evolving shopper behavior are reshaping the path to purchase.
Allison Paul
Vice President, North America Customer Success Lead
NielsenIQ
Allison Paul has spent her career helping organizations make smarter innovation decisions. At NielsenIQ, she has worked closely with clients across industries to refine innovation strategies, uncover growth opportunities, and improve new product success rates.